Nothing screams “Navidades” more than celebrating alongside friends and family with a Medalla on hand. For those of us living outside of Puerto Rico, having a bit of home in Central Florida is a welcomed piece of nostalgia. And this year, we’re celebrating with some traditional flair.
*drumroll, please*
The much anticipated arrival of the Medalla Light x Alexis Díaz collaboration has reached Central Florida and I am super excited to share with you all that’s behind this unique collaboration.
The commemorative cans were launched as part of Medalla Light’s 40th anniversary celebration. The limited edition cans highlight the art of renowned Puerto Rican muralist Alexis Díaz and are inspired by the island, it’s people and the images that represent Puerto Ricans.
And to say that I’m excited about this collaboration is an understatement. I’ve followed the work of Alexis Díaz for several years and also had the opportunity to enjoy one of his murals while visiting South Florida. His murals are very unique in the sense that he utilizes a brushed technique rather than spray painting his murals. This technique can be appreciated in the 4 unique Medalla Light cans created for the special edition release.
The designs include the Puerto Rican jíbaro, the beach, the musical rhythms and the maga flower (PR’s state flower) from the muralist’s perspective with his touch of mythology and fantasy that is often highlighted on his pieces.
“This time my canvas was Medalla Light cans, which for me is a great honor. Being able to display my art in partnership with one of the most emblematic Puerto Rican brands, is a dream come true”
– Alexis Díaz
The collaboration also supports the arts in Puerto Rico. Medalla Light is pledging a portion of the profits made through the sale of a line of products inspired by the designs of Alexis Díaz to the Puerto Rico Museum of Art.
Did you Know!?
Medalla Light has been in Florida now for a year and breaking all sales records. It is available in more than 800 locations, including large chains. Así que, don’t forget to grab a case of these cans the next time you’re doing some “compra”, and dress your “fiestas navideñas en estilo” with the special edition #MedallaLightxAlexisDíaz cans. I know I will!
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